Needs. More. Ideas.

So since I've been dealing a lot with NMR (Nuclear Magnetic Resonance) in Organic Chemistry Lab (I overheard a conversation between two presumably pre-law girls who had never heard the term "orgo" call it a nerdy term when they finally did), and the acronym has become stuck in my head. This is because when I lived in South Jersey during the first few years of grade school, there was a commercial for a radio station that used to play frequently on local networks. The radio station was a hard rock station called 93.3 WMMR and the commercial, if I recall correctly, featured a punkish teenager headbanging to a song playing through the boombox on his shoulder while he was standing on a skateboard. The commercial ended with the tagline "WMMR Means. More. Rock."

So now everytime I think of NMR, I'm constantly reminded by that tagline and feel compelled to say "NMR- Means. More. Rock." The problem is this doesn't make any sense. The acronym is all wrong and the tagline has nothing to do with NMR. I need to find a tagline that fits the acronym and relates to the subject. The closest thing I have so far is "Needs. More. Resonance." This kind of works, but "Resonance" being three syllables while "Rock" is just one is bothersome. Then there's the tagline that my Organic Chemistry professor (still following along?) gave NMR. He described how before the practice of NMR became commonplace to determine structures of organic compounds, there were scientists who used very complex means to find out these very same structures. Since NMR made the practice much easier, these scientists were no longer necessary. And so, my professor said that for these scientists, NMR stood for No More Research. Now this works very well, but it's not as accessible. I need something that doesn't involve as long a backstory. Something I can freely say anywhere I am. Something like Means More Rock.

I guess I just need to think some more until I find something that fits very well. I think the key is finding a good word for R. It needs to be one or two syllables and associated with organic chemistry. The N and M words will naturally follow. But that is harder than it sounds. As sad as it sounds, I think I'm better off just forgetting about NMR entirely.



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